LinkedIn revamps Profile, seeks higher engagement - williamswaregs

LinkedIn has redesigned the Profile foliate of its members' accounts, tweaking the layout and adding features in order to simplify viewing and editing besides as increase engagement among users.

LinkedIn, whose land site is used by about 175 jillio members worldwide for white-collar networking, started billowing out the new Profile on Tuesday, and expects to reach everyone in a few months.

"LinkedIn is about connecting talent with opportunity at a massive scale," LinkedIn CEO Jeff Weiner said during a webcast press conference, adding that the Visibility is at the center of the site to help members connect.

LinkedIn has tried to make the Visibility more visually appealing and thus help members better highlight their professional person undergo. The new Profile features inline editing, conscious to simplify and make more convenient the process of updating information in its different sections.

The Profile testament now also realize more big relevant entropy roughly citizenry on members' networks, such as shared interests, to foster increased and better-informed engagement.

Weiner aforementioned that the stream annual run plac for searches on LinkedIn is 5 million, and that the motive fundament those queries goes beyond people sounding for chore opportunities and networking, and includes salespeople scoping out leads, journalists doing reporting and entrepreneurs seeking investors.

The new Profile is the latest in a string of recent feature rollouts at LinkedIn that have been made possible aside a rearchitecting of its product ontogeny and deployment systems and processes, atomic number 2 aforesaid.

"We'ray instantly innovating faster than ever," he said.

However, Altimeter Group analyst Susan Etlinger said that the Profile update isn't a revolutionary change for LinkedIn, but rather more of an biological process melioration.

"What's interesting is that it brings some of the untapped value of LinkedIn to the front," she said.

LinkedIn's weak part has been that it's not as playfulness and easy to use Eastern Samoa Facebook, Twitter and unusual social networking and ethnic media sites, so it's a good go out to make the Profile page more enticing and to proactively establish people points of common interest with others, she said.

"There's much more visualization of the data, and more focus on making relationships and social chart data in sight to people," she said.

LinkedIn, which was launched in 2003, is now expanding its user base at a rate of about two recently members per indorse, Weiner aforementioned.

A free LinkedIn account lets members create profiles detailing their professional experience with a take up, biography and lists of skills, material body a meshing of contacts, post comments and links, join groups, deterrent unsuccessful job postings and view news relevant to them.

Paid accounts give subscribers more features and capabilities, primarily in the area of job hunting. LinkedIn also offers paid accounts tailored for professional recruiters and for sales executives.

In the second quarter ended June 30, 2012, LinkedIn redoubled its revenue year over class by almost 90 percent to $228.2 million, piece net income fell 38 pct to $2.8 billion. The company's shares closed at $111.20, up $0.35, or 0.32 percent, along Tuesday.

Source: https://www.pcworld.com/article/461667/linkedin-revamps-profile-seeks-higher-engagement.html

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